Bit of a rip off!
|Peter Jenkins||24/02/2020 23:59:04|
|1371 forum posts|
The Sun ran an article on the recently advertised "Build a Spitfire" in a Hackette Partwork magazine. The price of the first edition of the mag is £1.99, the second £5.99 and thereafter for the remaining 118 issues £9.99. This makes a grand total of £1186.80 for a non flying 1/18 scale Spit! Even the Sun pointed out that you can buy an RC Spit for £399 while an Airfix 1/24 Spit costs £43.95.
That's what you call a bit of a con unless the mag is worth the money in its own right. I expect some people might fall for it for a while.
|Doc Marten||25/02/2020 00:11:24|
|413 forum posts|
D'aggostini mags have been doing it for years.
|Denis Watkins||25/02/2020 08:05:39|
|4168 forum posts|
As Doc says, these monthly build £1000 models have been going for years
With F1 cars, ships, planes, buses, motorcycles etc
The " take up " reported some time back in the Financial Times was 2%
That is 2% of all the people who read about them or watched the ad on TV
That is a lot of sales, but a mystery as to " why " to us modellers
|Peter Miller||25/02/2020 08:53:54|
10717 forum posts
WE all wondered why spend years collecting the DaAgostini Spitfire when a Top Flite kit cost far less and could be started on right away and finished before a tenth of the partworks have been sold.
Mind you, one of our club members bought a complete DEaggostini spitfire for abot £70 and has nearly finished it.
However I am pretty sure that they sold masses of the first issue with the prop and spinner!!
|6277 forum posts|
And of course if the last issue or any issue is not published or just not available for any reason the whole cost is wasted because it cannot be completed!
The trouble is they rely on people not being able to do mental arithmatic nowadays! Younger people cannot do the calculations in their head so don't realise the full cost. I stood next to a man in the supermarket who was looking at the previous similar Spitfire 100 part issue and said something about what the total cost was yet he still went away buying the 1.99 first issue! You cannot help some people ........
There ought to be a law agianst the tiny small print on TV screens .... even on a 49 inch screen it was very difficult to read the real cost of this latest advert, and the cost disappeared very quickly too. You need to be a quick reader with good eyesight and the brains to remember the weekly cost and the number of issues to understand the total cost. Maybe this sort of thing should be a question on that latest Very Hard Quiz or Richard Osmans new quiz.......
Edited By kc on 25/02/2020 09:09:36
|Andy Stephenson||25/02/2020 09:20:04|
|60 forum posts|
Most people who start with one of these magazine builds never get to the end so there's a lot of incomplete models in the back of cupboards or in the trash. I think the publishers know this and scale down the number of copies published towards the end of the run. Then it starts all over again with another enticing build. Way to rip-off the impulse buying public.
|ken anderson.||25/02/2020 09:23:34|
8543 forum posts
my brother built one of the German tanks, panzer or tiger from one of the mags......when completed it was impressive, but at a price.
ken anderson...ne..1.price dept.
|ken anderson.||25/02/2020 09:24:00|
8543 forum posts
Edited By ken anderson. on 25/02/2020 09:26:00
|john davidson 1||25/02/2020 20:10:57|
|51 forum posts|
A local Mens Shed is in our regional paper today, starting to build a model Lusitania which cost £600 some years ago.Picture shows a complete set of mags. As above more money than sense, the mags are not worth that!!
|Stephen Smith 14||25/02/2020 20:38:39|
|180 forum posts|
There reviews look excellent
|Peter Jenkins||25/02/2020 23:31:12|
|1371 forum posts|
Wow, you don't often see a 90% bad rating i.e. 1 star on Trustpilot. Reading many of the comments, it would appear that quite a few would have given zero stars if that rating were available. So, 1.3/5 seems to be an overestimate for the rating.
498 forum posts
Once we all understand that debatable modelling projects are being used as a promotional gimmick to sell overpriced magazines for a long period, the problem goes away.
You just have to see it for what it is (marketing hype) and not confuse it with real modelling projects.
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